The MISSION of Better Business Challenge:

Increase efficiency and sustainability in business, while raising awareness

We also will strive to:

Celebrate current sustainability efforts

Empower local businesses with the tools they need to incorporate sustainability into their daily operations and make it fun, easy, cost-effective

Bolster/Galvanize the sustainability community in the Charlottesville Area business sector

Stimulate business-to-business camaraderie

Build real-world data (quantify the results)

Build a resource pool

Identify existing green gaps and make steps toward opening market

Make steps toward a paradigm shift:  embrace broader goals of sustainability in our (business) community